Day 3

Wednesday, 26th February, 2020


2:00 PM Onwards

100 Studio

Photography Exhibition & Jury


Explore the world of the past and the present through your lens as you let your imagination run wild! Has society changed or have things around you taken a new face? Tell us through the art of photography as you discover the Lens of Change!


2:00 PM Onwards

153 Campus

Design Exhibition & Installation Art Projects


The society may have seen many changes that the eye notices, but even more which design can explain! Come explore the world as it was then and what is now, through an exhibit of posters and installation art.


3:00 – 3:45 PM

154 Studio

Welcome to Advertising, Now Get Lost!


The world of advertising is all about burning the midnight oil and making the world believe your product is the best they can get! But, how exactly is that working in the digital era we see around us today? Explaining those nuances, this panel features significant names of the industry such as Adnan Syed, Maria Mahesar, Nida Siddiqui and Bushra Joyo, amongst others, who explore the digital and conventional world of advertising.


4:00 – 4:45 PM

Design Seminar


Advertising is incomplete without those who make strategies and ideas come to life with design, and that’s how the cookie crumbles. Now, explaining how that proverbial cookie come is made a reality, the design seminar will feature panellists who demonstrate where design and advertising meet.


5:00 – 5:45 PM

The Digital Brigade: Influencing the Influencers


The word ‘influencer’ is the digital gold rush everyone’s running towards today, and that’s why they hold a powerful position in the market that one has never seen before! From Youtube and Instagram to the world of Tik-Tok, this panel explores the world as seen by the digital brigade! Expect tons of opinions as influencers such as Waqar Zaka, Riffat Rashid, Muhammad Moiz and Shehzad Ghias take centre stage!